Pricing
Commerce isn't one-size-fits-all. Neither is our pricing.
B2B or D2C. Orders or GMV. ARR-driven subscription businesses.
Marketplaces and hybrids. If your business doesn't fit a traditional commerce model — same, neither do we. Pick the metric you actually grow on, and we'll build pricing that mirrors it.
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Pick the shape that fits your business.
Most customers fall into one of two pricing models — annual GMV or annual order volume. If your business measures success differently — ARR, active subscriptions, number of storefronts in a B2B2C network — we'll build pricing that mirrors it. And we don't hide cost anywhere else — no support upcharges or no per-user fees.
Order Based Pricing
Distributors, manufacturers, marketplaces, and B2B2C networks.
| Tier | Starting at |
|---|---|
| Entry | $49,500 |
| Up to 15,000 orders per year, all-in | |
| Professional | Talk to us |
| 15,000+ orders | |
| Enterprise | Volume-based rate |
| 150,000+ orders — up to global enterprise scale |
Includes: Search, Visual Builder and CMS, Front End Hosting, Product Experience Manager, Promotions Builder, Composer, Commerce Extensions
GMV Based Pricing
Direct-to-consumer brands, multi-brand portfolios, and high-volume retail.
| Tier | Starting at |
|---|---|
| Entry | $49,500 |
| Up to $5M GMV per year, all-in | |
| Professional | Talk to us |
| $5M+ GMV | |
| Enterprise | Volume-based rate |
| $50M+ GMV — up to global enterprise scale |
Includes: Search, Visual Builder and CMS, Front End Hosting, Product Experience Manager, Promotions Builder, Composer, Commerce Extensions
Custom Pricing
Subscription businesses, dealer networks, marketplaces, and hybrids that don't fit a traditional shape.
Priced on the metric you actually grow on — ARR, active subscriptions, storefronts, or another model that mirrors your business.
Talk to us → Contact Us
We'll come back in 24 hours with real numbers.
Want only specific modules instead of the full platform? Tell us which ones — pricing scales accordingly. Multi-year terms unlock our best rates.
Every capability. Modular by design.
Use the whole platform, or just the pieces you need. Elastic Path is modular by design — every capability lives behind a clean API, so you can adopt the parts you need today and add more as you grow. Whichever shape that takes, you get the same platform, the same SLAs, the same support, and continued pricing transparency. Add modules as you grow and you'll always see the math up front.
Enterprise Performance
30ms average API response
99.999% uptime SLA
10x autoscale in under 5 minutes
24/7 Global Support
24/7 Sev 1 response — help when you actually need it
Same SLA at every tier
No "Priority Support" upcharge
Customer Success, Day One
Dedicated CSM from kickoff
40 expert services hours in Year 1
Continuous platform releases
Payment Freedom
Zero surcharge for the processor you choose
Use any PSP — Stripe, Adyen, PayPal, Worldpay
Bring your existing PSP contracts
Unlimited Scale
Unlimited SKUs, catalogs, storefronts, and brands
Unlimited business users — no per-seat fees
Multi-region, multi-language, multi-currency
Composable & Modular
Adopt the platform or a single module
Composer, Subscriptions, Search, Visual Builder + CMS, PXM — buy what you need
Add modules as you grow without replatforming
And every commerce capability is included at every tier.
Account hierarchies. Quoting. Pricebooks. Subscriptions. Rule-based catalogs. Dynamic bundles. B2B2C. Commerce extensions. Self-service buyer tools. Promotions. Search. Visual Builder + CMS. Intelligent Commerce (MCP servers, AI storefront builder, semantic search).
Pricing the way it should be — versus the way it usually is.
| Elastic Path | Shopify Plus | commercetools | BigCommerce Enterprise | |
|---|---|---|---|---|
| Built for | Complex B2B | Simple D2C | Enterprises with large dev teams | Small business |
| Pricing model | Your growth metric | Their GMV bands | Their order bands | Their GMV bands |
| Published starting price | $49,500 / year, all-in | $27,600 / year | Talk to sales | Talk to sales |
| Unlimited pricebooks | Included | App-dependent | Tier-gated | Via B2B Edition app |
| Account hierarchies | Included | App / add-on | Custom build | Via B2B Edition app |
| Quoting | Included | App / add-on | Custom build | Via B2B Edition app |
| Rule-based catalogs | Included | Limited | Tier-gated | Via B2B Edition app |
| API performance SLA | 30ms avg · 99.999% uptime | Talk to sales | Premium tier | Talk to sales |
| 24/7 global support | Included | Talk to sales | Premium-tier add-on | Talk to sales |
| Per-seat / per-user fees | None | Per expansion store | Talk to sales | Talk to sales |
| Per-API metering | None | Rate-limited | Talk to sales | Throttled |
| Payment processor penalty | None — use any PSP | +0.2% / txn if not Shopify Payments | None — use any PSP | 0.6%–2% / txn on third-party PSPs (effective Jun 1, 2026) |
Comparison reflects publicly available pricing and documentation as of May 2026.
One priced add-on. Pay only if you need it.
The only priced add-on beyond the platform is Subscriptions + Entitlements — and it's only added if your business model needs it.
0.5% per transaction
Subscriptions + Entitlements
Flexible billing models, recurring revenue management, lifecycle workflows, plan-based promotions, and self-service portal APIs. Added on top of platform pricing when you need it.
Real businesses, real outcomes.
IMI Norgren
"GMV up 100% post-replatform. We launched a new country in under three weeks."
Pella
"7x faster configure-to-quote. 40% drop in cart abandonment. 15% lift in conversion."
ATD
"33% revenue growth. 60% higher AOV. 12-month implementation."
FAQs
The questions buyers actually ask.
What if my business doesn't grow on GMV or order volume?
Then we don't price you on GMV or order volume. Most customers land cleanly on one of the two — but if you're a distributor running a B2B2C dealer network priced by storefront count, a subscription business priced on active subs, or something we haven't seen before, talk to us. We'll build a pricing model that mirrors how you measure success.
Why does Launch bundle Search, Visual Builder + CMS, and Front End Hosting?
Because every real launch needs them. We bundle them in at the entry tier so you can see the real cost of going live — no hidden line items, no "we'll talk about it later." Already running your own search, Visual Builder + CMS, or Front End Hosting? Talk to us — we're happy to swap those out and re-price.
Are SLAs and support included in every tier?
Yes. Every customer gets the same 30ms average API performance, the same 99.999% uptime track record, the same 24/7 global support, and the same dedicated CSM — regardless of tier. We don't sell a "premium support" upsell because we don't think your platform should hold its SLA hostage.
Is there a per-user fee?
No. Unlimited business users, unlimited storefronts, unlimited price books, unlimited brands. We don't meter and we don't charge per seat.
What does implementation cost?
That depends on your integration footprint and timeline. We scope it together, separately from the platform fee, and we include 40 hours of expert services in Year 1 to get you moving.
What's the term?
Annual minimum. Multi-year terms unlock our best pricing. Most customers choose three years.
Can I upgrade tiers as I grow?
Yes — and your rate improves as you do. Higher commitment lowers your cost per order or share of GMV.
Tell us what makes your business unique.
We'll come back in 24 hours with a real pricing model — one that tracks how you actually grow, with the support, SLAs, and CSM your other platforms charge extra for already included.