Elastic Path Commerce Platform

Our API-first, AI ready, modular architecture is built to evolve with your business.

When “Easy” Isn’t Enough

If your business has outgrown DIY solutions or is trapped on an outdated legacy platform, Elastic Path gives you the flexibility and power you need. We are built for organizations with complex catalogs, multi-tier pricing, and distributor-specific workflows. The kind of businesses that had to build or heavily customize their own stack because off-the-shelf options didn’t cut it. Elastic Path provides the modern, composable foundation you need to replace rigid, hard-to-maintain technology.

Built on microservices, Elastic Path lets you upgrade or replace individual components as your business evolves, without replatforming or downtime and comes with out-of-the-box AI capabilities including semantic search, conversational shopper agents, and prompt-based storefront creation.

Built for the AI-Powered Future

Elastic Path is the only commerce solution that combines composability with AI-powered storefront creation, semantic product discovery, and developer-grade automation.

AI Storefront Builder

Launch new product pages, sections, or sites in hours using prompt-driven workflows with Cursor, Claude, or any LLM. Ideal for business teams and marketers who want fast launches without dev handoffs.

MCP Server

The orchestration layer that turns AI prompts into clean, prod-ready React code. It ensures structural consistency, prevents hallucinations, and integrates deeply with your Elastic Path data model.

Semantic AI Search and Agents

Help customers find the right product with intent-based search and AI shopper assistants that provide contextual recommendations and conversational guidance — out of the box.

Faster Delivery with Leaner Teams

Elastic Path enables smaller, cross-functional teams to do the work of large IT departments. Business users can update catalogs, run promotions, and launch pricing campaigns using no-code workflows, while developers use APIs to build custom integrations and tailored frontends.

What once took large teams and months of coordination can now be done by a lean team in days — sometimes even hours — using no-code workflows and pre-integrated services.

Customer Case Studies

Johnstone Supply
"The journey doesn’t stop here. With Elastic Path, we can continue iterating, testing, and improving—without needing to replatform every few years."

IMI
"With Elastic Path, we select the best tools for purpose rather than compromise with a single commerce solution."

Orgill
"The only way to bring this program to life was with composable commerce and Elastic Path."

Cart & Checkout

Elastic Path Cart & Checkout service is built for speed and flexibility.

  • B2B Features: Bulk ordering, purchase orders, negotiated pricing, and account-based checkout flows.
  • Fast Deployment: Plug into any site in hours — no full replatform required.
  • Conversion Impact: Lightning-fast checkout designed to reduce abandonment and accelerate purchases.

Product Experience Manager

Create unique experiences with the industry's most adaptable Commerce PIM, catalog, and pricing management service. Deliver complex bundles, collections, and assemblies, with ease. Product Experience Manager is not just one service, it is a suite of composable services:

  • PIM: Manage product data across multiple distributors and channels.
  • Decoupled Catalogs: Link any number of catalogs to multiple pricebooks, all from a single source of truth.
  • Granular Pricing: Assign region- or account-level pricing down to individual SKUs.
  • Dynamic Bundles: Launch curated collections or B2B assembly kits without engineering work.

Subscriptions & Entitlements

  • Recurring B2B Models: Set up automatic reorders, replenishment schedules, or volume-based subscriptions with ease.
  • Entitlements: Control who can access premium products, gated content, or account-specific perks.
  • Outcome: Build predictable revenue streams and strengthen long-term customer loyalty.

Promotion Builder

Elastic Path’s promotion engine is designed for complex B2B scenarios:

  • Stackable Discounts: Create tiered discounts for large-volume purchases.
  • Segmented Offers: Launch promotions for specific accounts or distributor groups.
  • Self-Service: Business teams can build and test campaigns without waiting on developers.

Composer

Composer is unique to Elastic Path and the reason integrations are faster:

  • Out-of-the-box connectors for ERP, CRM, and PIM.
  • No-code workflows for building integrations in days.
  • Automated monitoring: Reduce downtime and maintenance costs by up to 70%.

Semantic Search & Shopper AI

  • AI-Powered Discovery: Search results based on intent, not keywords — built for massive B2B catalogs.
  • Shopper Assistant: Helps buyers find technical products or bundles, answers questions, and improves conversion.

Visual CMS

Elastic Path CMS is a commerce-first CMS designed to give business teams speed without sacrificing developer control:

  • Visual Experience Building: Assemble storefront pages and components visually using developer-approved building blocks.
  • Developer Guardrails: Developers define components, data sources, and editable fields to preserve performance and architecture.

Self-Managed Commerce

  • Full Control: Host and customize every part of the stack.
  • Extension Point Framework: Build custom extensions for workflows or integrations without losing upgrade paths.

Built for Developers. Loved by Business Users

From global distributors with multi-tier accounts to manufacturers running direct-to-business portals, Elastic Path powers advanced digital commerce strategies with the flexibility to evolve as your business grows.